17, 2004
Interface Wahnsinn
Lexus hat endlich eine sinnvole Funktion in ihre Autos eingebaut: Einen Selbstzerstörungsknopf...The Worst Interface Ever For $1500, you can equip your luxury car with a genuine self-destruct switch. Once it%u2019s in place, you must remember to flip it whenever you shift from driving your car to not driving your car. Forget once or do it wrong, and your engine and transmission will self-destruct. %u201CAh, a fictitious switch,%u201D you say, but no, it is all too real and all too destructive. The switch is hidden under the hood, where you cannot visually inspect it. To increase the sport, it's not only left unlabeled as to function, its two positions are unlabeled, too%u2014make a mistake and, boom!, no more engine. Don%u2019t bother looking in the manual that comes with it. The installers are instructed to place the switch any place and in any orientation that's easy for them to do their work.
Posted by Florian at 11:09 | Comments (0)
13, 2004
The best viral campaign ever...
Now you are going to think: What campaign is he talking about ? The famous AI myterious game campaign or one of the other numerous campaigns, that used the desire of the average internet user to send rubbish to all his friends.
What about BMW movies ! Not exactly viral but it was huge success and shaped the image of BMW worldwide ( now copied by dozens of companies ... ). Are we talking about "We love tha moon" ? It's obviously "viral", but not exactly a campaign.
Google gmail.
In one of the most brilliant marketing ploys ever, Google started the ultimate viral campaign.
At the beginning of it Google announced that it would offer a free 1 GB email account.
This was shocking news for the web and everybody immediately wanted one, of course Gmail can in no way provide 100 million email accounts from the beginning, so they started a beta test with a relatively small group, after some time they started to enlarge this group. And here comes the genius ploy: " We have one of the rarest and most valued goods on the internet, free 1 GB email accounts. What is our target group if we want to become the premium email provider ? " The answer is of course simple, we are not talking about the average user, for a succesful campaign you need the Slashdot people. Internet Users who have a lot of online contacts and are engaged in some kind of online community ( blogs, boards ... ) . These users are the target of every viral campaign because they can built free attention, nothing spreads like online memes and these are the people who spread them.
gmail genius:"Ok, we already have a small group testing their accounts, and they all belong to our target group. Let's give everybody 6 invitations so the user can invite 6 other people to join gmail and invite more friends."
That's what I call "viral marketing" !
At the moment you can frequently see offers on community sites, blogs and in your mailbox from friends who invite you to join gmail, the brilliant thing is that already gmail is not the only company offering 1 GB accounts in fact there are several who compete in this area, but the only one getting wide public attention is gmail. At absolutely no cost.
Posted by Florian at 08:31 | Comments (0)
09, 2004
Sonderpreis
Heute vergeben wir einen Sonderpreis in der Kategorie unverständliche Navigation, echt beeindruckend die Faktor3 AG. Ein Sonderpreis geht auch an die Skalieren Funktion.Posted by Florian at 04:25 | Comments (0)
02, 2004
Bierwerbung die nächste
Die schlaueste Online Kampagne für Bier der ich bis jetzt begegnet bin 1000 Arten ein Bier zu öffnen Kostenpunkt: 1000 Flaschen BierPosted by Florian at 06:02 | Comments (0)